Growth Marketer

FileSmart.tax is Seeking a Growth Marketer to join our Team

Are you a data-driven marketer with a passion for user acquisition and proven track record of success in direct marketing? Does the prospect of empowering financial wellness via cutting edge outreach strategies get you excited for the next work day?

FileSmart.tax, a Raleigh, NC-based B2C fintech company, is on a mission to empower millions to take control of their financial health. With a decade of experience simplifying tax preparation through cutting-edge technology, we're now expanding beyond taxes to build a comprehensive suite of financial tools.

The Opportunity:

As a Growth Marketer, you'll be the driving force behind our user acquisition and engagement efforts, with a particular emphasis on maximizing the impact of our PPC campaigns. You'll experiment with new ad formats, optimize bidding strategies, and leverage data to uncover insights that fuel exponential growth. You'll work closely with our marketing, product, and development teams to design, execute, and measure impactful growth initiatives. You’ll manage outsourced ad agencies and corral disparate data points to derive conclusions to drive our growth.

Why FileSmart.tax?

• Make a real impact: Be part of a company with a clear social mission, where your work directly contributes to financial well-being for millions.
• Shape the future of finance: We're constantly innovating and pushing boundaries, with a roadmap that extends far beyond taxes.
• Thrive in a collaborative environment: You'll work closely with a cross-functional team of passionate individuals, all united by a shared purpose.
• Embrace continuous learning: We're a team of relentless learners who value growth and development, and we encourage you to experiment, take risks, and expand your skills.
• Culture matters: We live by our core values: Always entrepreneurial, Relentless Learning, and Empowering experiences, and are looking for a teammate that speaks the same language.

You'll be a great fit if you:

• Possess expert-level knowledge of major PPC platforms (Google Ads, Bing Ads, etc.), social media strategies, and a deep understanding of bidding strategies, ad formats, and targeting options.
• Have deep experience with SEO, referral acquisition strategies, programmatic and more, with a proven track record of driving user acquisition and engagement through strategic campaigns.
• Are a data whiz, with strong analytical skills and experience using tools like Google Analytics, PostHog, or similar.
• Have experience in e-commerce or SaaS marketing, with a proven ability to tailor strategies that drive growth in these sectors.
• Have proven experience building and tweaking funnels, and CRO optimization via A/B split testing and more.
• Enjoy building email and SMS campaigns from outreach to onboarding, and find gratification in a targeted, well optimized campaign.
• Thrive in a fast-paced, ever-changing environment and possess excellent problem-solving skills.
• Are a creative thinker who's not afraid to challenge the status quo and propose unconventional solutions.
• Have a knack for building rapport and working effectively with people from diverse backgrounds.
• Are highly technical, with experience with tools that range from marketing automation tools to Figma, Miro, Notion, ESP’s, Looker Studio and more. Most importantly, if you don’t have experience with a given tool, you are excited at the prospect of learning how to use a new one.
• Thrive on seeking out and experimenting with new advertising tactics.
• Align with Gary Vee.
• Approach challenges with a positive and enthusiastic attitude.

Ready to join our mission?

We offer a competitive salary, 401k match, and benefits package, along with an empowering and fun work environment. If this sounds like a match and aligns, we’d look forward to discussing further.